CATEGORY · 2 ESSAYS
Storytelling
Tell stories that sell.
01
[Jul 28, 2026] 7 minutes
Would Your Message Pass the Caveman Test? The Science of Clarity in 5 Seconds
If your message isn't understood in five seconds, you've lost the customer. The Caveman Test measures whether your communication is clear or just noise. Apply Donald Miller's framework and turn your brand into an emergency exit, not another chair in the room.
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#caveman test #clarity in marketing #storytelling
02
[Jun 25, 2026] 6 minutes
The algorithm's verdict: when writing well is suspicious
Reflection on the paradox of writing well in the era of AI detectors: when clarity, structure, and coherence have become the digital fingerprint of an algorithm.
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#AI #writing #AI detectors